I was eager to see Benefits new kid on the block, ‘Roller Lash’ sample in Elle Magazines March edition. 

Packaged in the usual Benefit gorgeousness, it is different from the full price packaging which has a rubber wand handle. The official line on this mascara is that is offers a more natural defined lash as opposed to the showstopping volume with ‘They’re Real’, the focus here being on the curl effect. The principle here is the wand design, inspired by hair rollers complete with ‘mini-hooks’ that grab the lash and pull it upward- a wand noticeably different to anything I’ve used before. I have quite fair lashes, so for me this wand design was great to fully coat the lash from root to tip; a definite plus point for any other blondies.

I’d zero clumping with this which is perfect for a clean, defined lash. I did find that the formula takes a few seconds longer than I’m used to in order to fully dry , however once dry, you’re all set for day-long wear and the formula is that really striking black comparable with Lancôme or Dior mascara’s. It’s an great all-rounder and perfect for daytime definition without too much dramatic volume. ‘Roller Lash’ hits Benefit counters nationwide at the end of Feb, priced €26.00.

Anyone else excited about this new launch? I was uber excited to get mine in Elle Magazine.