ALFAPARF MILANO launches Thirsty and Hair with Bad Habits

The Precious Nature by ALFAPARF MILANO range has introduced two new “Mediterranean menus” or line extensions: Thirsty Hair and Hair with Bad Habits to complement its existing Precious Nature ‘free-from’ range of luxurious hair products. The Thirsty Hair trio is specially formulated to nourish and provide a new vitality to parched, dry, dull hair without weighing it down.  The Hair with Bad Habits trio offers the perfect routine to repair and reinforce ‘hair with bad habits’ or hair damaged from over exposure to the sun, heat, chemical treatments, bleach and by using aggressive products. All products in the Precious Nature range - including the new Thirsty Hair and Hair with Bad Habits - contain 100% natural extracts derived from the world-famous Italian cuisine, to expertly respond to distinct hair needs while delivering a pleasurable beauty experience, thanks to the delicious fragrances and luscious textures used. The Precious Nature range is entirely free-from sulphates, parabens, paraffin, mineral oils, synthetic dyes and allergens*.

The breakthrough product in these new ranges is the Hair with Bad Habits Cleansing Conditioner which means cleansing the hair with conditioner rather than shampoo.  This multiple-beneficial Cleansing Conditioner has a soap-free, low-lathering formula that provides suppleness, manageability and shine while gently cleansing.  It was developed in direct response to research showing that 7 out of 10 women believe that foaming agents used in many shampoos are too aggressive for everyday use on damaged hair. ALFAPARF MILANO’s development team guarantees that their Hair with Bad Habits Cleansing Conditioner won’t strip the hair of moisture or weigh it down even used daily on damaged hair or scalp. For over a week now I have been using this Cleansing Conditioner and my hair has really turned itself around. Previously my ends were very dry but from using this Cleansing Conditioner the ends have improved and my hair is in very good condition. I love this Conditioner as it is gentle enough to use everyday if needed. 

The Precious Nature Hair with Bad Habits range contains extracts from naturally derived fig and walnut that will add vitality and softness. Figs are rich in Magnesium, Vitamin C and E to maintain hair health as well as being a notable source of the calcium that forms the collagen so vital for hair repair.  The walnut extract gives strength to stressed or sensitised hair and will result in a 15%+  improvement in hair resistance to breakage** This is great for anyone who has been seriously ill or that is receiving Chemotherapy/Radiation where the hair would be extremely sensitive. 

Hair with Bad Habits range comprises three hair care products:

·         The breakthrough soap-free, low-lathering Cleansing Conditioner is gentle enough for everyday use on damaged hair, and can be used alternately with the Restructuring Shampoo to ensure optimal cleansing for damaged hair and scalp. RRP Cleansing Conditioner 250ml €12.50

·         The Restructuring Shampoo that cleanses and repairs damage to the hair fibre by enveloping the fibre during cleansing to reduce friction. RRP Restructuring Shampoo 250ml €12.50

·         Double Cream - a restructuring treatment with a dual action. This can be used as a gentle ‘leave-in’ treatment to nourish and condition lengths and ends or - if left in for just five minutes after cleansing - this intensive yet lightweight hair cream provides instant long-term repair. RRP Double Cream 200ml €14.95

The Restructuring Shampoo and Double Cream are on my wishlist. They are so reasonable but yet the quality and results are unbelievable. This is definetly a range we all need in our bathroom press. I can't say that I don't know of anyone whose hair won't benefit from this range.