No7 launches the newest addition to their award winning serum range

No7 celebrates 10 years of ground-breaking skincare with the launch of Restore & Renew, its first clinically proven MULTI ACTION serum targeting both face and neck

In 2007, No7 made news headlines worldwide and had customers queuing out of the doors when a television documentary reported that No7 Protect & Perfect Serum had been independently proven to improve the appearance of wrinkles. The enhanced formulation, No7 Protect & Perfect Intense ADVANCED Serum, then went on to achieve an industry first, the first serum clinically proven to deliver anti-ageing results that get even better over time.  Through these industry-changing moments, No7 has continued to develop ground-breaking products to meet the anti-ageing needs of women across the world.  With a decade of clinical testing, insights and product development under their belt- our number one serum brand1 is now excited to introduce the latest anti-ageing innovation in its armoury: addressing the unmet needs of both the face AND neck.

Introducing the latest launch in No7’s serum family: Restore & Renew FACE & NECK MULTI ACTION Serum

Consumer Research has identified an anti-ageing concern for women that existing ranges don’t address: neck firmness and texture (otherwise known as ‘crepiness’). Loss of firmness of the neck was found to be the third greatest concern for women, with 57% of women surveyed citing this as their greatest issue after wrinkles & face firmness. Following this research, No7 has unleashed its latest age-defying weapon:  Restore & Renew FACE & NECK. The serum is the first to deliver clinically proven, age-defying results for face AND neck helping women to achieve the best possible skin for their age.

Serum ‘building block’ technology. On top of the protein-strengthening ingredient Matrixyl 3000 Plus complex found in No7’s existing serum ranges, the new Restore & Renew serum has an EXTRA active complex of Calcium Amino Acids and Ceramides to help boost epidermal strength. These ingredients specifically target the skin fragility and neck crepiness that women cite as a key concern.
Clinically proven results: No7 conducted a controlled clinical study on 100 women of multiple ethnicities.  The results were astounding, with the majority of women achieving all five clinically proven results - the face felt firmer, with wrinkles visibly reduced and skin tone more even, and the neck felt firmer and looked visibly smoother & less crepey. Over 10004 women have tested the serum through its development, either in the clinical study or through user trials, to give total confidence that women really love it. For example, in a trial over 8 weeks:
·         84% stated that Restore and Renew was the best facial serum they had ever used
·         83% stated it was the best serum they had ever used on their neck
·         85% saw better anti-ageing results when adding the serum to their current routine.

What’s so special about Calcium Amino Acid and Ceramides?
Skin calcium is key in maintaining a healthy functioning epidermis. As skin ages, calcium levels lower in turn reducing cellular activity and the production of key structural components such as skin ceramides. Skin becomes drier, thinner and weaker with increasing micro-texture or  skin ‘crepiness’ developing. Calcium Amino Acids work to help restore calcium levels, helping mature skin cells behave like younger skin cells again, thereby helping to retain a more youthful structure.
Mike Bell, No7 explains “Oestrogen helps collagen production and helps skin cells maintain their youthful vitality. As oestrogen levels fall, the corresponding decline in collagen exacerbates loss of firmness in skin on the face and the neck. Calcium levels in the surface layers of the skin are also affected leading to a reduction in skin’s natural turnover and renewal process.  Skin is drier and more fragile and a micro-texture or crepiness develops, which is especially noticeable on the neck. It was really important for us to develop a product that tackles the three key signs of ageing on the face – wrinkles, loss of firmness and uneven skin tone, as well as tackling the two additional signs on the neck; loss of firmness and micro-texture or crepiness on the neck” 

A recap of the key Ingredients:
NEW ingredients that specifically target crepiness in the neck:
·         Calcium Amino Acids and Ceramides - helps restore epidermal strength to combat crepiness and loss of firmness

Together with our most effective targeted ingredients found in other No7 serums that address, wrinkles, loss of firmness and pigmentation: 
·         Anti-wrinkle technology of Matrixyl 3000+ and Vitamin A – Matrixyl 3000 Plus is a powerful peptide blend that strengthens skin proteins to reduce the appearance of wrinkles and restore youthful looking skin
·         Firming technology of Hibiscus seed extract and Hyaluronic acid – The Hibiscus is rich in amino acids, and helps  support collagen production
·         Lightening technology of Sophora, Embilica (Indian gooseberry) Vitamin C and Gluconolactone - rebalances melanin content providing a more even skin tone and fading of visible pigmentation

No7 Restore & Renew Serum is available in 30ml €36.00 and 50ml sizes €46.00, in Boots stores and from from 12th April

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