The iconic hair care brand unveils its biggest advancement to date, combining cutting-edge technology with beloved brand hallmarks
More than 45 years after launching as the first naturally inspired hair care brand, Herbal Essences is unveiling its debut range of new products that marries the power of nature and science to deliver performance levels exceeding women’s expectations for products containing natural ingredients. The launch of Herbal Essences bio: renew is an important milestone in the brand’s history. bio:renew is Herbal Essences’ latest evolution in a rich history of antioxidant innovation. Histidine, a natural purifier in the body, is the core building block of the bio:renew ingredient blend, which also contains Sea Kelp and Aloe. It helps remove the build-up of free radicals and revive dull, lifeless hair after every wash. The result: hair that appears full of life and feels touchably smooth, just as Mother Nature intended.
The new bio:renew range features naturally derived ingredients that are designed to stimulate the senses and encourage users to let life in. With access to the world’s top perfumers, Herbal Essences products are formulated to give users an amazing experience every time they use them.
“Our scientists have always been inspired by nature, so it’s exciting to merge natural ingredients with our latest developments in formulation to take these new formulas to the next level,” says Rachel Zipperian, Scientist for Herbal Essences. The bio:renew line up consists of seven shampoos and conditioners each individually created to touch the senses with an indulgent scent and to deliver hair that appears full of life. Each product is free of colourants, parabens and gluten, with each collection designed to deliver specific benefits including hydration, repair, volume and shine. Ben Cooke, Herbal Essences UK hair ambassador said “The new bio:renew range has really got me excited. Having worked with Herbal Essences for many years, it’s fantastic to see such breakthrough innovation from the brand. On top of the usual amazing fragrances, each range makes hair feel softer and healthier over time whatever your hair needs.”
The complete Herbal Essences bio:renew range will be available from July 2017. The range of nature inspired shampoos and conditioners join the rest of the Herbal Essences family including Hello Hydration, Dazzling Shine, Ignite my Colour and Daily Detox.
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