Introducing Primark PS… Pure Collection. Say hello to the latest collection from PS… Beauty!




Glow all day with the PS… Pure Highlighter which can be layered for a more intense look on the skin by spraying your brush with your setting spray. PS… Pure Double Dimension Highlighter Drops will become a staple in your ever growing makeup bag. The PS… Pure collection will be launching in Penney’s stores nationwide from end of July 2018.


Top picks in the collection include:
PS… Pure Contour & Highlight Palette, €6.00



This is the ultimate face palette if you love your contour and highlight. The universal contour shade suits all skin tones whilst the 3 highlight shades compliment any eyeshadow look. Dust this over the tops of your cheekbones and under the brow bone for a shimmering effect.

PS… Pure Double Dimension Highlighter Drops, €5.00




These iridescent highlighting drops will become a staple in your ever growing makeup bag. Simply apply these to the back of your hand and either apply to the skin using your fingertips, brush or sponge. These can be used on the face or all over the body. Available shades: gold, white, pink 

PS… Pure Glow Elixir, €6.00



Prep your face for your makeup with this lightweight priming glow essence. This product gives a natural luminous base to the skin whilst creating a smooth canvas for easy makeup application.

PS… Pure Highlighter, €4.00




Glow all day and night with the pure highlighters. These can be layered for a more intense look on the skin by spraying your brush with your setting spray. This bronze shade will compliment all skin tones and should be applied to the high points of the face. Available shades: gold, coral 

PS… Pure Shine Lipstick, €3.00




The pure lipsticks are a great in between for a matte/ gloss effect lip. Pair with your favourite lip liner as a base and then layer these over the top. The easy to wear formulation will last you throughout the day without feeling drying on the lips or sliding around. Available shades: pink, peach, nude

PS… Pure Glitter Lipgloss, €3.00




Apply these metallic liquid lips over the top of your favourite matte lips to create another dimension to your look. Apply to the centre of the lips to give the illusion of fuller lips and a glittery effect. The neutral shades means they are perfect for day to day wear. Available shades: pink, gold, light pink, 

PS… Pure Double Dimension Eye Pigment, €3.00






Dust these loose metallic pigments all over the eye for a shimmering wash of colour. Or use your favourite fan brush and dust them over the tops of your cheekbones for an easy to layer highlighter. A great tip, spritz your angled brush with setting spray and use these loose metallic eye pigments wet as a form of liquid eyeliner. Available shades: pink, mint green, light purple, silver.

PS… Pure Eyeshadow Palette, €6.00




Create the perfect cool toned eye look with the pure eyeshadow palette. With a range of transitional shades and bright gold shimmer shade, you can easily go from a simple day time look, to a stand out evening makeup look.







The Primark PS… Pure collection is available in Primark stores nationwide from September 2018.
Prices range from €1.50 for the PS… 4pk Pure Nail files, €1.50  to €6.00 for PS… Pure Eyeshadow Palette, €6.00

Price list for PS… Pure Collection:
PS… 4pk Pure Nail files, €1.50
PS… Grey Blender sponges, €2.50
PS… Pure Shine Lipstick, €3.00
PS… Pure Double Dimension Eye Pigment, €3.00
PS… Pure Glitter Lipgloss, €3.00
PS… Pure Double Dimension Eye Pigment, €3.00
PS… Pure Highlighter, €4.00
PS… Pure Double Dimension Highlighter Drops, €5.00
PS… Pure Contour & Highlight Palette, €6.00
PS… Pure Glow Elixir, €6.00
PS… Pure Eyeshadow Palette, €6.00




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